AI & Workflow Experiments

Overview

Over the past several years, I’ve been exploring how AI and emerging creative tools can support concept development, production workflows, and scalable content creation.

Rather than treating AI as a replacement for traditional production, my focus has been on integrating these tools into real-world creative environments to accelerate iteration, improve communication, and expand production possibilities.

My Role

• Creative direction

• Workflow development

• AI-assisted concept development

• Virtual production integration

• Editorial experimentation

• Production systems design

Key Challenges / Solutions

Maintaining creative quality while accelerating concept development

• Used Midjourney, Nano Banana and Photoshop to rapidly explore visual directions and storyboard concepts prior to production

• Combined AI-assisted ideation with traditional creative development workflows‍

Reducing production overhead while maintaining production value

• Explored virtual production workflows using AI-generated environments and Unreal Engine integration

• Replaced location-heavy concepts with scalable virtual environments

Managing high-volume versioning and post-production iteration

• Experimented with AI-generated VO, transcript-based editing, and rapid cutdown workflows

• Used AI-assisted editorial tools to accelerate approvals and content iteration

Output

These experiments informed internal workflows across concept development, virtual production, editorial versioning, and creative iteration. The work helped accelerate development timelines, improve alignment during approvals, and explore scalable approaches to modern content production.