Zeno Group
New Business/Pitch Content
Overview
Partnered with Zeno Group as they expanded into a full-service creative agency, developing spec content and visual materials to support new business pitches. Collaborated closely with agency leadership and creative teams to bring campaign ideas to life and help win new clients.
My Role
Partnered with Creative Directors, Art Directors, Copywriters, and agency leadership to develop pitch-ready content. Translated early-stage concepts into compelling visual executions. Led internal editorial team to produce high-impact spec videos under tight timelines. Advised on production feasibility and approach during concept development.
Key Contributions
Supporting New Business Wins
Produced spec content used in successful pitches for brands including Turkey Farmers of Canada, Visit California, and Tylenol
Bringing Ideas to Life Quickly
Developed visual materials that helped communicate campaign ideas clearly and convincingly
Executed fast-turnaround production and post workflows to meet pitch deadlines
Bridging Creative and Production
Worked closely with agency creatives to shape ideas into executable concepts
Provided production insight early in the process to ensure ideas were both ambitious and achievable.
Output
Spec videos and visual pitch materials. Multiple concepts developed across different brand opportunities. Content used in agency presentations and client pitches.
Produced in collaboration with Zeno Group.