Spin Master

Overview

Produced a multi-brand campaign delivering broadcast and social content across multiple formats, including live-action, studio, and stop-motion. Managed parallel productions and post workflows to deliver all assets on time and under budget.

My Role

• Led end-to-end production across multiple concurrent shoots and deliverables

• Managed a team of Line Producers overseeing individual projects within the campaign

• Partnered with Spin Master’s internal agency to translate creative briefs into production-ready storyboards

• Oversaw budgeting, scheduling, and resource allocation across all productions

• Directed in-house post-production workflows including editorial and finishing

Key Challenges / Solutions

Managing Parallel Productions

• Coordinated multiple productions simultaneously across different formats and teams

• Built workflows to ensure consistency and efficiency across all deliverables

High-Volume Versioning & Delivery

• Delivered multiple versions of each creative for trafficking across platforms

• Structured post-production pipelines to handle overlapping edits and deadlines

Balancing Creative Variety with Efficiency

• Executed a mix of live-action, studio, and stop-motion content within a unified campaign

• Maintained production quality while optimizing schedules and budgets

Output

• 5 TV commercials

• 5 social videos

• Multiple versions per asset for broadcast and digital distribution

• Delivered across TV, digital, and social platforms