Mattel/MEGA
Integrated Campaign
2022 • ~$900K Budget
Overview
Delivered 22+ video assets and hundreds of supporting deliverables across TV, social, and digital as part of a full-year campaign.
My Role
Led end-to-end production
Managed creative development with client-side team
Oversaw budget, schedule, and delivery
Directed in-house editorial and graphics teams
Key Challenges / Solutions
Managed high-volume production across formats and specs
Delivered hundreds of assets for multi-platform distribution
Built efficient workflows for versioning and trafficking
Output
22+ videos
Hundreds of stills and banners
TV, OLV, and social