Spin Master

Overview

Produced a multi-campaign slate of social and broadcast content for Paw Patrol and Jurassic World, combining live-action production with animated elements and scaled content deliverables. Partnered with Spin Master’s internal agency to execute campaign creative across multiple formats.

My Role

• Led end-to-end production across both campaigns from concept through delivery

• Partnered with Spin Master’s internal agency to translate creative briefs into production-ready execution

• Managed external post-production/VFX vendors for animation-integrated content

• Oversaw budgeting, scheduling, and resource allocation across all deliverables

• Directed internal teams for additional content including instructional and social assets

Key Challenges / Solutions

Live-Action + Animation Integration

• Coordinated production and post workflows to support live-action shoots integrating animated characters

• Collaborated with external vendors to align production with VFX requirements

Scaling Content Efficiently

• Designed production approach that allowed multiple deliverables to be created from a single shoot

• Repurposed sets, talent, and crew to maximize output while minimizing additional costs

Maintaining Quality Across Content Tiers

• Delivered both high-production-value hero content and lower-cost instructional assets

• Ensured consistency in look and feel across all campaign outputs

Output

• Social campaign content across Paw Patrol and Jurassic World brands

• 30-second broadcast commercial

• Instructional and supporting social videos

• Multiple versions and formats for digital and social distribution