Yankee Candle

Overview

Delivered three campaign concepts within a two-week timeline by reimagining a travel-heavy production using Virtual Production techniques. Partnered with Zeno Group to translate an ambitious creative into a scalable, cost-effective execution.

My Role

• Led end-to-end production from concept through final delivery

• Partnered with Zeno Group’s creative team to adapt the original concept into a Virtual Production approach

• Designed and implemented Virtual Production workflows to replace traditional location shooting

• Managed budget, schedule, and internal production teams

• Oversaw post-production and final delivery across all campaign assets

Key Challenges / Solutions

Reimagining a High-Cost Concept

• Original concept required multi-location travel and motion-control setups

• Developed a Virtual Production solution that replicated the intended visuals within a controlled environment

Tight Timeline

• Delivered three distinct creative concepts within a two-week turnaround from initial brief

• Built a streamlined production and post workflow to support rapid execution

Maximizing Production Value on a Limited Budget

• Achieved high-end visual results within a $50K budget

• Balanced creative ambition with practical execution through efficient planning and in-house production

Output

• 3 campaign concepts

• Multiple deliverables per concept

• Digital and social distribution